By Peter Swire Center for American Progress January 28, 2011
Online privacy is drawing increasing attention from policy makers, the press, and the public due to rapid changes in social networking, online targeted advertising, and location-based services for smart phones.
I disagree. My comments support three conclusions:
2. The likely outcome with an office would be better protection of privacy than would occur without the office.
3. The likely outcome with an office would be better achievement of other policy goals than would occur without the office.
Background on privacy and the department of commerce
Under President Obama, Secretary Gary Locke created the Internet Policy Task Force , which has published the green paper that is the subject of these comments, entitled “Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework.” The green paper states:
A complementary role for a privacy office in Commerce: The importance of clearance and international privacy issues
To assess the potential usefulness of the PPO, it helps to first understand some important roles played by the Federal Trade Commission in privacy protection:
- 1. Enforcement. The FTC has the power to bring enforcement actions against “unfair and deceptive trade practices,” and has negotiated consent decrees on privacy with both large and small companies.
2. Rulemaking.In specific areas, such as children’s online privacy and anti-spam measures, the FTC has explicit authority to issue rules under the Administrative Procedure Act. More broadly, the FTC could write rules under the more burdensome procedures created by the Magnuson-Moss Act, but it has not chosen to do so on privacy.
3. Convener.The FTC has brought together stakeholders in a variety of ways to discuss emerging online privacy issues, and in some instances catalyze industry self-regulatory codes of conduct.
4. Institutional expertise. Leading members of today’s FTC efforts were also active during the privacy debates of the 1990’s. The continuity of FTC staff has contributed to the commission’s institutional expertise on privacy issues.
5. Bully pulpit. Top FTC officials and staff direct the attention of companies toward emerging privacy issues.
The role of “clearance” is particularly important yet often little understood. In a 2000 document prepared for publication in the Stanford Law Review but not actually published, I went into some detail on the subject. To ensure a unified administration position, for congressional testimony, executive orders, and many other documents, drafts of documents are circulated among the various agencies and components of the Executive Office of the President. Once comments are received, discussions are sometimes needed to resolve differences of opinion, with appeal to more senior officials if differences are not resolved at lower levels. In addition to these structured clearance procedures, agency experts on an issue such as privacy often get engaged earlier in the policy planning process, in a variety of working groups and less-formal methods of sharing expertise and views.
In my experience, an independent agency, such as the FTC, has a sharply limited ability to participate in the Administration’s clearance process. On some occasions, a draft document may be shared with the FTC, often early in a policy process, for whatever input the commission may wish to offer. The decision making, however, is done by persons in the executive branch, notably the Executive Office of the President and cabinet agencies such as the Department of Commerce. There are important and long-standing reasons for this separation between independent and executive agencies—the separation avoids the appearance of political pressure on independent agencies. Separation is especially important for enforcement decisions—the FTC has true independence on what enforcement actions it brings, but the corollary is that the FTC is not “inside” the administration when it comes to creating administration policy. A variety of rules exist to limit the interaction of independent agencies and the executive branch; new White House officials, for instance, are briefed by counsel to exercise great caution in their interaction with independent agencies.
As an example of the constructive role in clearance played by the Department of Commerce, consider testimony in 2010 on the controversial question of whether and how to amend the Electronic Communication Privacy Act of 1986. ECPA is an important law for law enforcement—it sets forth the standards by which police and prosecutors can get access to emails and other electronic communications. ECPA, though, is also an important law about corporations and personal privacy. For corporations, ECPA sets the rules for what sorts of access to corporate databases should be permitted, under what circumstances and at what cost. For individuals whose records may be seen by law enforcement, ECPA creates the rules of the road for privacy protection, especially in our modern world when many records are stored in the “cloud” and thus at least potentially accessible to law enforcement.
ECPA thus provides one example of how multiple, compelling values can come into play in clearing the administration’s testimony to Congress. On September 22, 2010, both James Baker of the Department of Justice and Cameron Kerry of the Commerce Department testified before the Senate Judiciary Committee. Under the clearance rules, the testimony of both witnesses had to be shared in advance with the other, and the administration had to develop a common position. In my experience, sharing a draft document with an agency with a sharply different perspective is often extremely valuable—assumptions held in the initial agency get challenged, overstatements are modified, and the number of mistakes is reduced. Although I have no direct knowledge of the clearance process in this instance, I think it quite possible that the presence of the Department of Commerce in the process helped create a more nuanced and privacy-protective administration position.
The ability of an independent agency such as the FTC to have a similar role in clearance is sharply limited. Based on my own experience, and on background discussions with people at the FTC, the FTC is not staffed well enough or situated close enough to the “inside” to engage on the day-to-day clearance of documents on the many law enforcement issues affecting commerce and privacy, including ECPA, the Communications Assistance to Law Enforcement Act, rules about encryption controls, and so forth.
From my time as chief counselor for privacy, the number of privacy issues addressed by federal agencies is far greater than realized by most people who have worked primarily on privacy with the FTC. I offer a list here as an illustration of the sorts of privacy issues that can arise in each of the cabinet departments. For many of the agency activities, there are important implications for commerce, providing a natural role for the Department of Commerce on commercial privacy issues. For others, the link to commerce is less direct, but a broad-based experience with privacy issues at the Department of Commerce will facilitate development of a sound administration position on privacy:
· Department of Agriculture. Migrant worker records
· Department of Defense and Veterans Affairs. Records of service members
· Department of Education. Education records, including for for-profit institutions
· Department of Energy. Smart grid
· Department of Health and Human Services. Medical records; many forms of human services records
· Department of Homeland Security. Numerous issues, including transportation safety and immigration
· Department of Housing and Urban Development. Public housing records
· Department of Interior. National park reservations and other services provided online
· Department of Justice. Numerous issues
· Department of Labor. Records of union membership
· Department of State. International privacy issues
· Department of Transportation. Smart roads
· Department of Treasury. Financial privacy; money laundering
Along with clearance, another role for the executive branch is to develop and announce the administration position in international settings. The green paper discusses the office’s role in international privacy activities, but is worth explaining a bit how this would complement any international activities by the FTC.
The FTC plays at least three roles on international privacy issues. First, the FTC is the designated enforcement agency for complaints under the U.S.-E.U. Safe Harbor. Second, the FTC’s overall privacy expertise and convening functions inform international discussions about privacy issues, and there has been international cooperation on enforcement actions. Third, last year the FTC for the first time received full member status in the closed session of data protection authorities at the International Conference of Data Protection and Privacy Commissioners. Executive branch officials continue to attend the closed session, as they have since 1999, but with “observer” status.
These important FTC international activities, however, do not replace the need for the executive branch to have policy capability about privacy. For instance, privacy and e-commerce issues arise in a wide range of bilateral and multilateral trade negotiations—because transborder data flows are such an important part of modern commerce, data-related issues can arise as one piece of many larger trade negotiations, which often involve the International Trade Administration of the Department of Commerce. Some multilateral fora persistently address privacy issues, such as the Asia-Pacific Economic Cooperation and the Organization for International Cooperation and Development. The U.S. delegations for these activities are led by the executive branch, with representation from the Commerce and State Departments.
This sort of role might also usefully integrate with the Privacy and Civil Liberties Oversight Board, for which President Obama recently nominated James Dempsey and Elizabeth Collins Cook. That board, to be effective, should have professional staff to carry out its task of working on privacy and civil liberties issues that affect anti-terrorist activities. As shown by the example of the Electronic Communications Privacy Act, anti-terrorist and law enforcement activities often have intricate interconnections with the commercial actors that own and operate most of the infrastructure for processing personal information. It quite possibly makes sense to permit dual tasking of personnel assigned to the board to work on privacy issues that concern commercial privacy. If this were done, an Executive Office of the President role for a privacy coordinator could be supported both by commercial privacy experts and persons assigned to the oversight board.
The existence of such an office would also provide a more effective structure for the administration to weigh privacy concerns with other competing policy goals and values. The hope, which I believe is supported by experience, is that participation by privacy experts in executive branch decisions increases the likelihood of win-win situations, in which privacy goals are better achieved and other goals as well.
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Peter Swire is the C. William O’Neill Professor of Law at the Moritz College of Law of the Ohio State University, and a Senior Fellow at the Center of American Progress. From 1999 through early 2001 he served as Chief Counselor for Privacy in the U.S. Office of Management and Budget. From 2009 through August, 2010 he served as Special Assistant to the President for Economic Policy, including on privacy and related technology issues.
 One reason may be the untimely death in 2003 of Barbara Wellbery, who worked tirelessly to address the issues of U.S. and E.U. relations in connection with the European Union Data Protection Directive and was instrumental to creation of the Safe Harbor privacy program that is now administered by the Department of Commerce.
 The conference invitation pushed me to write “Markets, Self-regulation, and Government Enforcement in the Protection of Personal Information,” my first article specifically on privacy issues.
 I served in the National Economic Council until August 2010, before the September 2010 testimony described in the text.
 Peter P. Swire and Robert E. Litan, None of Your Business: World Data Flows, Electronic Commerce, and the European Privacy Directive (Brookings, 1998), at 179-188.
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